Case Study
Challenge
In order to tell the construction world that Bosch “still gots it”, we leveraged #ThrowbackThursday (TBT), a popular, social media trend that takes place every Thursday, in which individuals and brands reminisce about the past while celebrating how far they have come.
To make these posts memorable, and to create a sense of anticipation, we selected one Thursday a month, for eight, consecutive months to highlight vintage tools from Bosch’s history.
Once selected, we applied an immersive design treatment and animation twist matched to the style of the era in which the tool was first introduced, representing decades from the 1930’s all the way to the 2000’s. The resulting design and imagery transported viewers back to iconic design eras including Old Hollywood, Mid-Century Modernism, 80s Pop Art and Abstract Expressionism.
Solution
In order to tell the construction world that Bosch “still gots it”, we leveraged #ThrowbackThursday (TBT), a popular, social media trend that takes place every Thursday, in which individuals and brands reminisce about the past while celebrating how far they have come.
To make these posts memorable, and to create a sense of anticipation, we selected one Thursday a month, for eight, consecutive months to highlight vintage tools from Bosch’s history.
Once selected, we applied an immersive design treatment and animation twist matched to the style of the era in which the tool was first introduced, representing decades from the 1930’s all the way to the 2000’s. The resulting design and imagery transported viewers back to iconic design eras including Old Hollywood, Mid-Century Modernism, 80s Pop Art and Abstract Expressionism.
Campaign assets
Results
The nostalgia of the visual treatments powerfully reinforced the message that Bosch has been helping tradesmen build the future, and the future of their own careers, for generations. A story that began with the heavy, corded tools used on many of the most memorable buildings in the world continues to be written with the lightweight, cordless and ergonomic tools making their mark in the world of today.
The Bosch TBT series resulted in over 3 million user engagements and simultaneously celebrated its past while inviting a whole new generation to take an active role in the next chapter of this historic brand.
Impressions
Comments
Shares
Likes