Case Study

Challenge

In order to tell the construction world that Bosch “still gots it”, we leveraged #ThrowbackThursday (TBT), a popular, social media trend that takes place every Thursday, in which individuals and brands reminisce about the past while celebrating how far they have come.

To make these posts memorable, and to create a sense of anticipation, we selected one Thursday a month, for eight, consecutive months to highlight vintage tools from Bosch’s history.

Once selected, we applied an immersive design treatment and animation twist matched to the style of the era in which the tool was first introduced, representing decades from the 1930’s all the way to the 2000’s. The resulting design and imagery transported viewers back to iconic design eras including Old Hollywood, Mid-Century Modernism, 80s Pop Art and Abstract Expressionism.

 

 

TBT_landing_GIF

Solution

In order to tell the construction world that Bosch “still gots it”, we leveraged #ThrowbackThursday (TBT), a popular, social media trend that takes place every Thursday, in which individuals and brands reminisce about the past while celebrating how far they have come.

To make these posts memorable, and to create a sense of anticipation, we selected one Thursday a month, for eight, consecutive months to highlight vintage tools from Bosch’s history.

Once selected, we applied an immersive design treatment and animation twist matched to the style of the era in which the tool was first introduced, representing decades from the 1930’s all the way to the 2000’s. The resulting design and imagery transported viewers back to iconic design eras including Old Hollywood, Mid-Century Modernism, 80s Pop Art and Abstract Expressionism.

Campaign assets

1930 Style

Bosch_August_SP2_B

1930 Style

Bosch_August_SP2_A

1940 Style

Bosch Throwback 1940s

1950 Style

Bosch Throwback 1950s

1960 Style

Bosch Throwback 1960s

1970 Style

Bosch-Throwback-1970sB

1980 Style

Bosch Throwback 1980s

1990 Style

Bosch Throwback 1990s_v2

1990 Style

Bosch Throwback 1990s

2000 Style

Bosch Throwback 2000s

Results

The nostalgia of the visual treatments powerfully reinforced the message that Bosch has been helping tradesmen build the future, and the future of their own careers, for generations. A story that began with the heavy, corded tools used on many of the most memorable buildings in the world continues to be written with the lightweight, cordless and ergonomic tools making their mark in the world of today.

The Bosch TBT series resulted in over 3 million user engagements and simultaneously celebrated its past while inviting a whole new generation to take an active role in the next chapter of this historic brand.

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